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WHO WE ARE
/ STRATEGY
STRATEGY
UC RUSAL is the world’s largest aluminium producer, which integrated assets in 19
countries across five continents. The strategy of UC RUSAL ensures the Company’s
sustainable development making the best use of its competitive advantages.
Our Company is the leader in the global aluminium industry, and amidst the current
conditions on world’s markets we intend to maintain our market share and steady
footing supported by our own know-how, proprietary technologies, vast geography
of operations and professionalism of our staff. The complete independence from any
external source of raw materials supply will guarantee unshakable stability of our
production. Our in-house diversified energy generation allows continuous power supplies
to our aluminium smelters. Efficiency improvement programmes which are currently
underway on our sites make the Company’s costs one of the lowest in the industry.
With its leading positions in the aluminium sector UC RUSAL understands that it
is vital to achieve the balance between supply and demand, and is now taking the
required measures to alleviate the pressure on alumina and aluminium markets and
restore the aluminium prices. To this end, UC RUSAL is seeking an optimal, or reduced,
production output at the aluminium and alumina operations, which are not cost-attractive
in today’s market conditions. Cutting its costs on one side, the Company is maintaining
the production level of its most effective aluminium smelters with good environmental
performance.
In today’s reality, the company believes that the most important is to cooperate
with the end-users of UC RUSAL’s products, search for new areas of application for
aluminium, create new products, be flexible in meeting customers’ requests and improve
the quality of our operations.
The implementation of the strategic plans depends on the staff of UC RUSAL. Retention
of competent, well-trained, professional and ambitious employees who share the Company’s
values is one of our main strategic tasks today as we are conducting the optimisations
dictated by the conditions in the industry today.
Coordinated measures taken by the Management in cooperation with other market players,
financial institutions and the Government will help in balancing and adjusting the
market and overcome the crisis with minimal losses and consequences for the aluminium
industry clearing the way for subsequent long-term development plans focused on
expanding UC RUSAL’s global presence and further business diversification.
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Geography of RUSAL
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Sustainable Development
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UC RUSAL, the world's largest producer of aluminium and alumina, endeavours to be
a leader in health, safety and environmental protection and to use new approaches
in the sphere of social investments. As a global company with operations in 19 countries
across 5 continents, we believe that the sustainable development of our business
will contribute strongly to the prosperity of every individual connected with UC
RUSAL and of our society generally.
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