Development of volunteer initiatives is a fundamental part of RUSAL’s social involvement policy.
The company supports the growth of a socially responsible society through creating an environment
that encourages citizens to take an active part in the life of the cities they live in. RUSAL’s projects
are raising awareness about the nature of volunteerism and types of volunteer work, helping people
to realize that volunteering can make a real difference to the community and thus deserves great
respect.
The local branches of RUSAL’s Social Programme Centre set up groups of volunteers consisting
of 15 to 20 people (mostly students from universities, colleges and lycées). Participants of the
volunteer movement undergo regular training for teamwork, leadership and communication skills.
They take part in social activities, acquire social planning skills, and normally become tutors for
their peers.
One of RUSAL’s major projects in developing volunteer initiatives is an annual event, named «The
Spring Week of Big Hearts» that is aimed at attracting public attention to the role of youth
volunteerism and the impact of volunteer work on the country’s socio-economic development.
Between 2009 and 2010, these events, supported by the volunteers from Achinsk, Bratsk,
Sayanogorsk and Krasnoyarsk, helped to raise 1.2 million rubles for underprivileged people. 420
thousand people became the charity recipients.