The programme called the School of Social Engineering was aimed at supporting and developing
children initiatives, as well as engaging children and youth in various social activities through
promoting the culture of social engineering.
The programme was an advanced stage in the development of Children’s Committees that helped
processing applications under the «100 Best Projects» contest. The programme was launched in
2004. Initially it was intended for RUSAL employees’ children. However, since 2006 it became
open for anyone. Between 2006 and 2007, 255 children participated in Children Committees with
107 of them being part of the children’s expert committee. The Children’s Committees organised 68
events and projects that involved 11.5 thousand children and teenagers.
How the participants described their experience:
«I discovered new capabilities in myself. I found new friends and learned to be organised and work
in a team».
«My inner world has changed. I revealed new qualities within myself. I learned to understand others
and take the surrounding reality as it is».
The School of Social Engineering included the following projects:
- Basics of Social Engineering – a modular programme for schoolchildren
- Selecting the best project members for taking part in processing applications for the «100
Best Projects» contest
- Arranging workshops on the basics of social engineering
- Following the implementation of winner projects
- Contest to select the most socially useful project, developed by the children's committees
(part of the Spring Week of Big Hearts project)
Socially beneficial activities of children’s committees (involving the students of educational
institutions located in the regions, where RUSAL operates)
The School of Social Engineering for adults was designed to train social engineering coaches and
project assessment experts. The following trainings were conducted:
- Social engineering
- Training of social engineering coaches
- Improvement of coaching skills
- Examination, monitoring and assessment of social projects
- Enhancement of skills required for examination, monitoring and assessment of social
projects
The contest geography: Achinsk, Boksitogorsk, Bratsk, Irkutsk, Krasnoyarsk, Nikolaev (Ukraine),
Novokuznetsk, Pikalevo, Sayanogorsk, Yekaterinburg, Kamensk-Uralsky, Krasnoturyinsk,
Mikhailovsk, Severouralsk, Segezha, Kandalaksha and Nadvoitsy village.