The survey conducted by RUSAL in 2004 showed that 90% of the employees are willing to
personally participate in charity projects. Targeted cash contributions with the feedback on the
programme results were named as the most convenient form of donations.
In 2005, RUSAL launched a corporate programme of personal donations. Now every RUSAL
employee can transfer money to charity by using the company’s intranet that includes a «Personal
Donations Programme» section, where an employee can select a charity project and specify the
amount of contribution to be deducted from his or her salary. Each contribution is doubled by
RUSAL.
The collected funds are channelled to five charity organizations with an extensive professional
experience and impeccable reputation. RUSAL’s intranet website publishes regular updates on the
projects development and provides comprehensive expenditures reports.
14% of RUSAL’s Moscow office employees are permanent participants of personal donations
programmes, whereas during special campaigns the number of participants increases up to 40%.