Strategy

The global financial collapse of 2008-2009 presented a formidable challenge to the world’s aluminium industry and considerably transformed the market. Today’s economic realities call for setting up new tasks and discovering unorthodox solutions. Besides, RUSAL’s new role as a public company means assuming additional duties and a greater level of responsibility. Having been able to weather the recession, RUSAL is now determined to reinforce its leadership in the industry and continue the work on raising production efficiency, expanding its product range, bolstering its position in the key markets and developing long-term relationships with its clients. These steps should further improve RUSAL’s financial performance and drive value of all of its shareholders. In 2011 RUSAL worked out a new long-term development strategy that defines the company’s major goals and priorities for the next ten years.

1. 1

   Reinforce the leadership in the global aluminium industry through raising production efficiency

2. 2

   Ensure the best capital structure possible and boost the shares liquidity

3. 3

   Diversify business through creating and developing the company’s own power generating capacities

4. 4

   Bolster positions in the key sales markets, expanding sales to the growing markets of Russia and Asia

5. 5

   Satisfy the growing production with own raw materials

6. 6

   Ensure production sustainability through access to cost-competitive renewable energy sources.

7. 7

   Ensure the sustainable growth of business through streamlining logistics

8. 8

   Enhance the leading positions in technological innovations through developing and implementing technical policy

9. 9

   Ensure continuous improvement of the company’s environmental performance

10. 10

    Strengthen the company's position as popular and reliable employer